Virgin Money has announced it is to launch a “green” fund as investors increasingly look toward investing in environmentally-aware companies.

The Virgin Climate Change Fund can invest across all sectors but will single-out companies that display a particularly light “environmental footprint”.

Virgin has enlisted asset management firm GLC Partners as fund advisers and environmental research organisation Trucost to provide the environmental data.

Virgin Money chief executive officer Jayne-Anne Gadhia said: “We’re delighted to be able to bring GLG’s expertise within reach of all UK investors and deliver a high performance investment fund which is also better for the environment.”

She added that in the past the climate change issue has been perceived as one wherein consumers must pay a price, with too much “stick” and not enough “carrot”.

Virgin’s new fund is an easy way for investors to put their money into companies who are committed to environmentally-friendly business, she concluded.

In related news, industry group Cleantech Group recently revealed that investment in “clean-tech” companies rose to over $5 billion (£2.5 million) last year, report Reuters.

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