Those who switch to an Alliance & Leicester premier current account by April 2 will receive a £100 reward.

The offer comes as research by Alliance & Leicester Current Accounts reveals that 67 per cent of Brits have not switched their main current account in the last ten years.

The study also found that 14 per cent of Brits have failed to switch current accounts in the last 30 years, despite suffering uncompetitive deals.

Commenting, Andy Bayes, head of current accounts at Alliance & Leicester said: “Easy money is difficult to come by at the moment, but switching to a more competitive current account, and receiving £100 from A&L; for doing do is a win-win opportunity for a lot of people who are suffering with a poor value account.

“Changing your current account is hassle free with our premier switching service so customers do not need to worry about re-directing direct debits or standing orders.”

Compare current accounts and switch to an Alliance & Leicester premier current account online.

© Fair Investment Company Ltd