The cover will pay out a maximum of £110,000 for children up to the age of 18 to cover such costs as accommodation, translators, and media activity required to help find the missing child.

Managing Director of InsureandGo, Perry Wilson, said: “We pride ourselves in our ability to give our customers peace of mind when they go away.

“After the disappearance of Madeleine McCann we had a number of calls from concerned parents enquiring what support they would receive from their travel insurance company if their child went missing whilst on holiday.

“At the moment this may not be covered in some instances so we decided to add it to all of our travel insurance policies for free.”

According to statistics from the Police National Missing Persons Bureau, says InsureandGo, up to 1,300 children aged 1 and younger were reported missing in the UK, and one in nine run away at least once before the age of 16.

Travel insurance can also provide cover for such things as medical expenses, lost luggage, cancellations and legal fees.

Learn more about travel insurance and compare policies